The challenge in designing for digital is that the whole image needs to be hyper-processed in 2 or 3 seconds. It could be a slideshow of static images and each one has to register the message before the next slide. Or it’s an animation that needs to catch the eye of someone passing a digital billboard.
It’s like a visual tequila shot!
Belvedere Red vodka teamed up with Mohegan Sun in Connecticut for a program benefitting the (RED) Global Fund.
The digital posters were displayed on monitors throughout the casino and in the elevators.
View the animated version on your computer (sorry, Apple devices don’t like these): Red Hours
Darlington Marketing requested flash-animated web ads for their client, Wings N Things.
ABSOLUT vodka created this great program for Trump Plaza in Atlantic City
The posters were displayed on monitors along walkways throughout the casino.